AliceDot. - owned by a Swedish family

Alice & Fay AB with its own brand AliceDot. is a Swedish family company driven by the desire that all women, no matter what size, should feel well-dressed and comfortable! We specialize in women plus-size clothing within size EU 42-56, UK 16-30, US 12-26. We design and sell our clothes from the office in Malmö. Everything is produced in India where we have carefully chosen partners who share our values. 

Our designs are inspired by adult women's body shapes, their movement and lifestyle.
Cecilia, Fanny and Samuel Alatalo
Alice & Fay AB org.no 556905-3753 Tågmästaregatan 2, 21130 Malmö +46 760349300 SWEDEN 

We are here to help


Founder, CEO and designer

Cecilia founded AliceDot. in 2013 based on her ambition to make plus-size women like herself feel comfortable in well fitting clothes designed especially for their larger bodies. Cecilia is the designer behind AliceDot. collections and the Managing Director. 


Marketing & customer service

In the beginning of this year Fanny took on a new job closer to her growing family. Cecilia and Samuel are sharing her tasks between themselves for now. Fanny remains in the position as board alternate in our company. 


Logistics, economy & orders

Samuel is in charge of import, deliveries and the warehouse. Once your order has been placed Samuel will take care of the rest and make sure you get your new clothes as quickly as you want. He will contact you in case of a return and make sure you get your money back.

Our vision and business idea

The business idea
"We design and offer long-lasting clothes and accessories specially designed for the adult active woman and her need to feel well-dressed and comfortable all day, every day."

Our vision
"She feels comfortable, stylish and strong wearing our clothes. We simplify her active lifestyle and contribute to her increased well-being."