‘ have worked in design and product development all my life. My passion for colour and shape made it extra difficult to find clothes that fit my body, my size and my lifestyle. Realising that I wasn't alone in needing good clothes presented in a stylish format, I made up my mind. I resigned from a well-paid managerial job (..those were the days) and started sketching our first collection and web shop - both launched in August 2013. 

AliceDot. is based in Malmö where we design clothes and buy other nice things that feel good. We make most of our clothes with a handful of partners in India. They then send our collections to Värnamo where we get help from a good bunch of Smålanders who keep track of our stock and deliveries. From Värnamo, your parcel is sent to your home. No long wait - it takes 2-3 days in Sweden. A few days more to rest of Europe. 

Every week I write to our customers and followers. It has become an important way for me to keep in touch and to capture new wishes and needs. I appreciate getting answers, new ideas and cheers. The contact with you and other great women makes me feel rich today. We are still a small family business. AliceDot. is 100% owned by me, Cecilia.