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AliceDot. • Clothes for Big Personalities.
Design for everyday figures. Not ideal.
You don’t have the wrong body.
You may simply have been wearing the wrong clothes.
The fashion industry has long designed for ideals – not for reality.
We do the opposite.
Style isn’t about becoming smaller. Style is about taking up space.
About feeling.
Personality.
Self-confidence.
And yes – the right clothes make a difference. How you move. How you feel. How you’re treated.
Sometimes even how much you earn.
When you look in the mirror, the feeling should be:
“Hey there – I look just as good as I feel. Today is a good day.”
We asked our customers whether clothes affect how they feel about their bodies?
88.2% answered ‘yes, very much’ or ‘quite a lot’.
We asked our customers whether clothes affect how they feel about their bodies. 88.2% answered ‘yes, very much’ or ‘quite a lot’. Customer survey, March 2026.
Clothes shouldn’t hide you. Unless that’s exactly what you want. (We got you covered!)
Size is just a number (okay, two).
It’s all about how it feels.
When the fit is right, the fabric feels comfortable and the style is yours – that’s when something changes in you. Clothes influence how you move, what you do and what you experience.
Clothes should give you confidence, energy and a sense of relief.
We got fed up. So we did something about it.
We’ve tried just about everything. Like most people.
Diets. Discipline. Dreams and goals. Calories in, calories out.
Sounds simple.
And yet: the body does its own thing.
The research is clear – it’s not about willpower and character.
So why do the media and the fashion industry act as if it is?
Life is short – find clothes that fit instead.
Well, we do contribute to a certain ideal with our tall, curvy models. We know!
But our ambition is always to give you something that feels closer to your reality than to fantasy.
No finger-wagging. No “this is how you should dress to look more flattering”. We give you options.
Clothes for life and passion – and a style you want to live in.
We believe it’s both more fun and more challenging to design clothes for women in sizes 42–56 than for others.
We measure body parts (oops, that sounds a bit weird...), we check how long a stride you can take in our skirts. We learn about shoulder width, optimal necklines and the different shapes of arms and legs.
We know how magnificent busts affect a garment’s length and fit.
Tummies and upper arms are a long chapter in themselves. Many want to hide their soft tummies and smooth upper arms – but not everyone.
You want clothes that fit your figure – every day.
We design both ‘boring’ and ‘fun’ clothes with the same dedication.
• The basics you wear time and time again.
• The more spectacular pieces that make people look twice.
Always with the same standards and vision.
We want to make your relationship with clothes both easier and more fun.
The frustration became a brand.
Cecilia recalls: “I felt invisible and misunderstood.
Where my friends were looking at stylish clothes, there was nothing for me.
If I found something I liked, it wasn’t in my size.
In the shops where my size was available, the materials and fit were wrong – and the style didn’t suit me. I was forced to compromise.
My keen interest in clothes wasn’t being nurtured, and I wondered:
‘Why aren’t there any clothes that suit my body and my style?’
That’s where it all began. Invisible in most shops. Wrong in others. Always having to compromise.
We stopped waiting. We started designing ourselves.
We want to give you the self-esteem and respect you deserve.
We are not a segment, nor a niche.
We are women
with jobs,
with taste,
with style,
and with zero patience for poor fit and quality.
We are strong personalities who know what we want. We want to dress well without apologizing for our size.
It’s as simple as that.
Many of our best ideas come from customers who get in touch – about everything from payment methods to clothes:
83.5% of our customers says YES - we are more than just clothes.
It feels good to be part of our customers’ lives. Both in everyday life and when life presents challenges.
Finally, we wanted to know... would you recommend us and why? Here are a few testimonials.
‘Great information on the website, a varied selection, stylish design, easy to use and friendly!’
‘I've already done that. I love your clothes. They always fit well despite my size – such great design and quality. Prices I can treat myself to every now and then.’
‘You have good-quality clothes at a great price that I feel comfortable in. I love having clothes that not everyone else has. Your size charts are brilliant!’
‘With you, I’m not ashamed to wear plus-size clothes; instead, I feel that you know who I am, what I need, and how I feel about my body. You make me feel comfortable.’
"It’s really important to be able to find a good basic wardrobe if you’re plus-size. It’s so empowering to easily find a size that fits perfectly....”
‘Because they're good clothes that make you feel both comfortable and stylish.’
‘A great addition for those of us who need a larger size. I really enjoy the sense of community.’
“For the joy of wearing beautiful, colourful clothes – and not having to settle for whatever happens to be available in my size!”
‘I think the quality is excellent and the clothes make me feel comfortable’
© 2026 AliceDot.
