About us

I, Cecilia, had worked in design and product development my whole life. My passion for colour and form made it particularly difficult to find clothes that suited my body, my size and my lifestyle. Realising that I wasn’t the only one longing for clothes presented in a stylish way, I made up my mind. I resigned from a well-paid management job and began sketching our first collection and online shop. Both were launched in August 2013. We had our office at home in our Skåne farmhouse and our warehouse in Landskrona. 

My daughter Fanny moved down from Stockholm and we set up a design office and showroom in an old fire station in Höganäs. On Thursdays, we were open to customers who wanted to try on and buy items straight away. 

A few years later, we moved to larger premises in Malmö, with space for both an office and a warehouse. Our son and brother Samuel then joined us. He was in charge of the warehouse, finances and customer service for a few enjoyable years. 

Since autumn 2025, AliceDot’s design studio has been based in Upplands Väsby, just outside Stockholm. From here, we keep in touch with you, handle all purchasing and design our clothes. 

We manufacture our own collections in collaboration with a handful of trusted partners – most of them in India. The warehouse has moved to an external partner in Värnamo. Here, we have fantastic support from a great team of people from Småland who handle both incoming and outgoing deliveries. 

Your parcel is sent to your home from Värnamo. No long waits – we like things to be quick – it takes 2–3 working days within Sweden. A few days more for other European countries. The brilliant team in Värnamo naturally also handles any returns. Everything starts and ends in Sweden.

It’s a small chain – with great care taken at every step.